Archive of Journal - Financing
Financing – scientific magazine for economy
ISSUE 2022, No. 3, Article 5, Year of publication: 13, September, 2022
The impact of the COVID-19 pandemic on the development of Internet banking in Serbia
Anamarija Stevanović, MBA*
*Doctoral student at the Faculty of Economics in Subotica
The COVID-19 pandemic appeared in March 2020 in Serbia and caused changes in all segments of our society. The effects of the pandemic have significantly affected the economy, as well as people’s consumer habits and lifestyles. However, the new situation, measures to protect against coronaviruses, restrictions on movement and quarantine, were a very suitable ground for the development and promotion of electronic banking, which is widely used in such situations. Therefore, the aim of this paper is to determine the impact of the COVID-19 pandemic on the development of electronic banking and increase the number of its users in Serbia, as well as to determine the satisfaction of existing users with electronic banking services and to determine segments that cause dissatisfaction. the team also determines potential directions for the development of electronic banking.
Keywords: internet banking, mobile banking, bank, COVID-19, services, clients, Serbia, number of users, virtual