The management of the financial result includes a conscious choice of accounting techniques, methodologies and assessments, the use of which deviates from good business practice, and which can be used to influence the level of the financial result for the benefit of the company’s management. This research aims to present the theoretical base, as well as the empirical results of the influence of financial indicators on the degree of the financial result management. The research was conducted on a sample of 17 companies that were actively operating in the period from 2019 to 2021 in Bosnia and Herzegovina, making 51 observations. Empirical research was carried out using panel regression analysis. The influence of factors on manipulative behavior was determined by evaluating the model with fixed effects, where the results indicated the presence of a negative and statistically significant influence of profitability, liquidity and asset structure on discretionary delimitations, while the influence of company size and sales growth have no statistically significant influence. This study can help relevant actors, including investors, regulatory agencies, auditors and users of financial statements, to understand the dynamics of business in the beverage industry in Bosnia and Herzegovina and adjust their strategies and practices taking into account the factors of such action.